VW - Badges Of Honour

Introducing ‘Badges of Honour.’ Think of them as Volkswagen’s very own Scout or Brownie badge.

I was commissioned by Adam & Eve DDB to create a series of machine embroidered badges for their Volkswagen’s ‘Badges of Honour’ campaign.

The brief was to communicate Volkswagen’s after sales team’s skill and expertise in a playful, yet quintessentially Volkswagen way,